The mask was invented by Max Factor, a makeup company that was founded in 1909 by a Polish beautician named Maksymilian Faktorowicz who emigrated to the United States in 1904. Max Factor specialized in movie make-up and demonstrated the importance of custom, technical make-up application based on several factors such as facial structure, contours and creative characterization.
The mask was targeted towards actors and actresses in Hollywood, helping them look as if they weren't drinking the night before. The invention probably helped with redness, swelling and alcohol bloating in the face but probably did very little to cure the internal pains that come with a hangover.
In 1991, the company was purchased by Proctor and Gamble for $1.14 billion.
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